⚡ Quick Answer
GoHighLevel has three self-service plans: Starter at $97/month, Unlimited at $297/month, and Agency Pro at $497/month, each with an annual price that saves two months. All three include a 14-day free trial (30 days through the free HighLevel Bootcamp) and no long-term contract. What the plan price does not cover: usage-based texting, calling and AI charges, plus roughly a dozen optional add-ons that are easy to miss until the invoice arrives.
How Much Does GoHighLevel Cost?
Three plans, all month-to-month, all covered by the same 14-day trial. Here is what each one actually includes.
| Plan | Monthly | Yearly | Sub-Accounts | Built For |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | Solo operators and small businesses |
| Unlimited (most popular) | $297 | $2,970 | Unlimited | Agencies running multiple client accounts |
| Agency Pro | $497 | $4,970 | Unlimited | Agencies reselling HighLevel as their own SaaS |
There is a fourth tier above these three: Enterprise, which is not published and requires talking to sales. It exists for high-volume agencies that need custom margins, and almost nobody starting out needs it.
Unlimited contacts and unlimited users are included on every plan, including Starter. That surprises people who assume the cheap tier is a stripped-down trial version. It is not. The thing that actually changes between tiers is sub-accounts, rebilling rights, and API depth, not your contact list or how many teammates can log in.
What Actually Changes Between the Three Plans
The marketing page lists features. Here is what the difference means in practice.
Starter to Unlimited is entirely about how many separate businesses you manage. Starter gives you 3 sub-accounts, which is your own business plus two more, maybe a side project and a client. The moment you are running a fourth client account, you are paying for Unlimited whether you upgrade or not, because you are already stacking businesses inside three slots that were not built for it.
Unlimited also unlocks phone and email rebilling with no markup: you pass the actual usage cost to clients instead of eating it yourself. On Starter you cannot rebill at all, which matters the moment you manage anyone’s account but your own.
Unlimited to Agency Pro is a different decision entirely. Agency Pro adds SaaS Mode: automated sub-account creation and the ability to rebill with markup, meaning you charge your own clients more than the usage costs you and keep the difference. That is the plan for people building a software business on top of HighLevel, not for people who just want a CRM. If reselling access is not the plan, Agency Pro is $200 a month of infrastructure you will not touch.
14-day trial, 30 with the free Bootcamp · No contract · Cancel anytime
The Add-Ons Nobody Totals Before Signing Up
This is the part the pricing page shows in one small section near the bottom, and it is the part that actually determines what you pay in month three. None of it is hidden exactly, it is just easy to skip past three tier cards and never scroll down to it.
| Add-on | Cost |
|---|---|
| AI Employee, Growth plan | $50/mo per sub-account |
| AI Employee, Unlimited plan | $97/mo per sub-account |
| Branded client portal app | $49/mo per sub-account |
| Dedicated email IP | $59/mo per IP |
| HighLevel Certification Program | $97/mo |
| HIPAA compliance | $297/mo |
| Online listings management | $30/mo per sub-account |
| Premium prospecting tool | $29/mo per sub-account |
| Premium support | $500/mo |
| SEO, powered by Search Atlas | $79/mo per sub-account |
| WhatsApp integration | $10/mo per sub-account |
| White label mobile app | $497/mo |
| WordPress hosting | from $10/mo per site |
Read that list for what it is: almost everything on it is optional, and most solo users will touch none of it. The white label mobile app and HIPAA compliance exist for agencies with a specific client requirement. The AI Employee plans and the Search Atlas SEO add-on (the same Search Atlas we reviewed separately) are the two most people actually turn on, because they extend what the core plan already does rather than unlocking something new.
The honest way to budget: start with zero add-ons. Add one at a time, only after the base platform proves it is worth keeping.
The Charge That Applies Even If You Add Nothing
Separate from the plan and separate from the add-on list: Conversation AI, Voice AI, Reviews AI, email and SMS marketing, and inbound or outbound calling are all usage-based. HighLevel states this directly on its own pricing page, marking each of those features with an asterisk for “usage based charges apply.”
There is no flat per-text or per-minute rate published on the pricing page itself, which is the one place this article cannot hand you a number, because HighLevel keeps that on a separate usage-pricing page that changes independently of the plan pricing. What we can tell you with certainty: if the reason you want GoHighLevel is automatic text replies or AI phone handling, budget real money for usage on top of the $97, $297 or $497 subscription. Put a few dollars in the account balance before you judge the trial, or you will be testing a feature you never actually funded.
Free live class · Full platform access · Starter still $97/month after
Monthly or Annual?
Annual pricing on every tier works out to ten months for the price of twelve: Starter’s $970 a year is two months cheaper than paying $97 twelve times, and the same ratio holds on Unlimited and Agency Pro. It is a real discount, not a rounding trick.
The trade-off is commitment. Annual only makes sense once you have already run the trial and a full paid month and confirmed you are keeping the platform. Committing a year of cash to a tool you have not stress-tested is the wrong kind of saving.
Which Plan Should You Actually Start On?
Starter, for almost everyone reading this. Unlimited contacts and unlimited users are already included, which is the part most people wrongly assume they are paying more to unlock. Three sub-accounts covers a single business plus a couple of side projects or early clients.
Move to Unlimited the day you are managing a fourth separate business, or the day you need to rebill clients for their own phone and email usage instead of absorbing it. Move to Agency Pro only if the actual plan is to resell HighLevel access under your own brand and markup. If that is not the plan, the extra $200 a month buys automation you will not use.
If you sell real estate specifically, we mapped which parts of this are worth paying for in GoHighLevel for real estate agents, and the broader landscape it fits into in digital marketing for real estate agents.
How This Compares to Switching From Something Else
$97 a month reads as expensive next to a single-purpose tool, and reads as cheap the moment you count what it replaces: a CRM, a funnel builder, an email platform, a booking calendar and a review-request tool, each billed separately today.
We ran the actual math against the two platforms people compare it to most. Against HubSpot, the year-one gap is thousands of dollars, mostly because HubSpot’s advertised price rarely includes the seats and contacts an agency actually needs. Against ClickFunnels, the sticker price is close, and the real difference is what each product is actually for.
For the full feature-by-feature breakdown of the platform itself, our GoHighLevel review covers what each tier can and cannot do beyond the price tag.
Try It Before You Commit a Year
The trial is 14 days through the standard signup, or 30 days if you join the free HighLevel Bootcamp first, a live one-hour class HighLevel runs every weekday. Same platform both ways. We cover exactly what the bootcamp involves and how to spend the extra runway in our full trial breakdown.
Either route, the subscription itself costs nothing during the trial. Fund the usage balance with a few dollars before judging anything that touches texting or calling, and build one real workflow end to end rather than touring the menus. That single workflow is what tells you whether $97 a month is arithmetic or a leap of faith.
Starter $97/month after the trial · No long-term contract · Cancel anytime
Frequently Asked Questions
How much does GoHighLevel cost per month?
Starter is $97/month, Unlimited is $297/month, and Agency Pro is $497/month. All three include unlimited contacts and unlimited users. A fourth tier, Enterprise, is unpublished and requires contacting sales.
Is there a cheaper GoHighLevel plan?
Starter at $97/month is the lowest self-service tier, and it already includes unlimited contacts, unlimited users and all core features. There is no lower published tier below it.
Does GoHighLevel charge for texts and calls separately?
Yes. Conversation AI, Voice AI, Reviews AI, email and SMS marketing, and calling are usage-based charges on top of the plan price, confirmed directly on HighLevel’s own pricing page. There is no published flat per-text or per-minute rate on that page.
What is the difference between GoHighLevel Starter and Unlimited?
Starter includes 3 sub-accounts; Unlimited includes unlimited sub-accounts and adds no-markup phone and email rebilling. Contacts and users are unlimited on both, so the decision is about how many separate businesses or clients you manage, not about core features.
Is GoHighLevel Agency Pro worth the extra $200 a month?
Only if the plan is to resell HighLevel under your own brand. Agency Pro adds SaaS Mode, automated sub-account creation, and rebilling with markup, none of which matter if you are running your own business rather than selling access to others.
Does annual billing actually save money?
Yes, a real discount rather than a rounding trick: every annual price equals ten months at the monthly rate, so you get two months free. It is worth committing to only after a trial and at least one full paid month on the platform.
What add-ons does GoHighLevel actually charge extra for?
About a dozen, including AI Employee plans ($50 to $97/month per sub-account), a branded client portal app ($49/month), HIPAA compliance ($297/month), premium support ($500/month), SEO powered by Search Atlas ($79/month per sub-account), and a white label mobile app ($497/month). Nearly all of them are optional, and most solo users need none.
Related reviews
How we checked this: every figure here is read at the primary source and linked, never taken from another article. Where a number is someone’s own claim about their product, we say so in the text. Read our full review methodology and affiliate disclosure.