⚡ Quick Answer
The Agentic Marketing Summit is a free 4-day virtual event by Search Atlas, running July 21 to 24, 2026 (1 PM EST, 2-2.5 hours daily). The curriculum walks from platform setup to AI-automated content, authority building, paid ads, and LLM visibility, taught by the Search Atlas leadership team including CEO Manick Bhan. Registration is free and includes a 7-day platform trial; the VIP tier extends it to 30 days. Go in knowing it’s a product-led training, and it’s a strong one. Score: 8.4/10.
What is the Agentic Marketing Summit? The Agentic Marketing Summit is a free virtual training event where the Search Atlas team teaches “agentic marketing”: delegating your marketing execution to AI agents that plan, create, deploy, and optimize with human oversight, instead of human labor at every step.
It runs July 21 to 24, 2026, which means the clock is ticking if you’re reading this before launch week. This review covers the four-day curriculum, who’s teaching, what free versus VIP actually gets you, and the one thing to understand about this event before you register.
The 4-day curriculum
- Day 1 (July 21): platform setup and integrations (Google Search Console, GA4, Google Business Profile, Ads) plus structuring your site architecture for AI
- Day 2 (July 22): content creation at scale: topical mapping, quality scoring, and multi-channel distribution
- Day 3 (July 23): authority building, digital PR strategy, backlink acquisition, and paid ads across Meta and Google
- Day 4 (July 24): AI visibility analysis, LLM optimization (showing up in ChatGPT and Perplexity answers), GA4 attribution, and building your 90-day roadmap
Sessions start at 1:00 PM EST (10:00 AM PST) and run 2 to 2.5 hours daily. Everything is live and interactive, not pre-recorded.
Who’s teaching
The lineup is the Search Atlas leadership bench: Manick Bhan (CEO and the platform’s technical architect), Arman Advani (Head of Partnerships), Sophia Deluz (Chief Brand Officer), and Justin Rondeau (Head of Growth). That makes this a practitioner-led product training rather than a multi-vendor conference, expect depth on the platform, not a parade of outside speakers.
Free vs VIP
The free ticket includes all four live sessions plus a 7-day Search Atlas trial, so you can follow along hands-on. The VIP tier adds after-hour extended sessions and upgrades the trial to 30 days, four times the evaluation window. If you’re seriously considering the platform, the extended trial is the VIP tier’s real value: seven days is tight for judging an automation platform, thirty is comfortable.
The honest framing: this is a product-led event
Let’s name what this Search Atlas summit is: a training built by a software company, taught by its executives, using its platform as the vehicle. That’s not a criticism, it’s a category. The best product-led events (think of the strong vendor conferences in SaaS) deliver genuinely transferable education, and the agentic marketing concepts taught here (AI-driven site architecture, topical mapping, LLM visibility) apply beyond Search Atlas itself. But if you register expecting a neutral industry conference comparing tools, you’ll be watching a very well-produced Search Atlas masterclass.
The company’s claims deserve the same framing: figures like “17 million hours of manual work saved across 15,378 companies” and a participant’s “312% search visibility increase in 4 days” come from Search Atlas’s own marketing. Treat them as the company’s best numbers, not typical outcomes.
Pros and Cons
✅ Pros
- Free, live, and hands-on (trial included, so you build as you learn)
- Coherent 4-day curriculum from setup to 90-day roadmap
- Taught by the platform’s actual builders, including the CEO
- LLM visibility day covers a skill most marketers don’t have yet
- VIP’s 30-day extended trial is a genuinely useful upgrade
❌ Cons
- Product-led: the education runs through Search Atlas’s platform
- All speakers are from one company, one worldview
- Midday EST schedule for four straight days is a real commitment
- Performance claims are the company’s own numbers
Who should attend?
The best fits: marketers and agency teams already evaluating Search Atlas (this is the guided onboarding you’d want anyway, with a longer trial attached), and anyone who wants a structured introduction to agentic marketing concepts like automated execution via OTTO SEO and conversational agents like Atlas Brain, taught by the people who built them.
Skip it if you have zero interest in the platform: the concepts are transferable, but four days of midday sessions is a lot of time for education you could sample elsewhere without the product lens.
Is the Agentic Marketing Summit worth it?
For a free event with a hands-on trial attached, yes, comfortably, as long as you go in with the product-led framing clear. The curriculum is well-sequenced, the LLM visibility material is ahead of what most free trainings cover, and the VIP trial extension turns “watch a demo” into “run it on my site for a month.” It starts Monday, July 21, so if it fits your goals, register now rather than bookmarking it.
FAQ
When is the Agentic Marketing Summit?
July 21 to 24, 2026, starting at 1:00 PM EST (10:00 AM PST) each day, with sessions running 2 to 2.5 hours. It’s 100% virtual, so you can attend from anywhere.
How much does the Agentic Marketing Summit cost?
Registration is free and includes the live sessions plus a 7-day Search Atlas trial. A VIP tier adds after-hour extended sessions and upgrades the trial to 30 days.
Who speaks at the Agentic Marketing Summit?
The Search Atlas leadership team: CEO Manick Bhan, Head of Partnerships Arman Advani, Chief Brand Officer Sophia Deluz, and Head of Growth Justin Rondeau.
What is agentic marketing?
Agentic marketing is the practice of delegating marketing execution to AI agents: software that plans, creates, deploys, and optimizes campaigns with human oversight instead of human labor at every step. The summit teaches this workflow using the Search Atlas platform as the vehicle.
Do I need Search Atlas to benefit from the summit?
No, registration includes a free 7-day trial (30 days for VIP), so you can follow along hands-on. Just know going in that the summit is built around the Search Atlas platform.
Four days, free, starts July 21: