Last updated: July 30, 2026
⚡ Quick Answer
Marketing Mastery is Krista Mashore’s 12-month coaching program for real estate agents and lenders, covering video, social media, AI, CRM, and sales funnels, with live coaching calls, 2 in-person events, and done-for-you templates. Pay in full is $19,997, or payment plans run up to $24,997. Krista’s own track record is unusually well documented (2,300+ homes sold, $74M+ in coaching sales, Forbes and WSJ coverage), but the price is real estate-agent-sized and the order page states no refund policy. Score: 8.2/10.
What is Marketing Mastery? Marketing Mastery is a 12-month coaching program built specifically for real estate agents and lenders who want to generate more leads and listings through modern digital marketing, without hiring an agency to do it for them.
It’s the flagship continuity program from Krista Mashore Coaching, and it’s built around one idea: most agents aren’t losing business because they’re bad at real estate, they’re losing it because their marketing looks like everyone else’s. This review covers what’s in the 12 months, what it costs, who Krista Mashore is, and who this program actually fits.
What’s included in Marketing Mastery
This isn’t a video course you finish in a weekend. It’s a full year of structure, built around a few pillars:
- 10 training modules with video lessons covering video content, social media (TikTok, Instagram, Facebook, YouTube), Google Ads, AI tools, and personal authority building
- Specialized systems, including what the program calls the E.P.I.C. and MAGNET processes, plus dedicated tracks for listings, buyers, and geographic farming (“Location Domination”)
- Live support: 2 group coaching calls per week, a personal accountability advisor, and office hours 5 days a week
- Tech stack included: 6+ pre-built marketing funnels, a CRM with workflows and automated follow-up, a script vault, and hundreds of plug-and-play templates, so you’re not building from a blank page
- 2 exclusive 2-day in-person events, plus 12 months of community access
- A “Charisma Hacking” module focused on on-camera confidence, which matters for a program this video-heavy
The order page doesn’t spell out exactly what each of the 10 modules covers session-by-session, which is a fair criticism: you’re trusting the brand more than a public syllabus. That said, the breadth of what’s listed (curriculum, live coaching, software, and in-person events bundled together) is closer to a business-in-a-box than a typical course.
Who is Krista Mashore?
Krista Mashore’s credentials are unusually well documented for this niche. Before coaching, she was a top 1% real estate agent for 19 years, personally selling over 2,300 homes, averaging 133 homes a year for 17 straight years. She holds a Master’s in Curriculum and Instruction and a Bachelor’s in Psychology, which shows in how the program is structured around modules and accountability rather than just inspiration.
On the coaching side, she built her company past $74 million in online sales in 8 years, earned 11 ClickFunnels Two Comma Club Awards (for $1M+ generated through a single funnel), plus two $10M+ and two $25M+ funnel awards. She’s been named to Success Magazine’s Top 125 Most Impactful Leaders and Success Women of Influence, and her work has been covered by Forbes, the Wall Street Journal, Yahoo Finance, Inman News, and Inc. 5000. That’s a real, verifiable track record, not just a claim on a sales page, and it’s the strongest reason to trust this specific instructor over a lot of high-ticket coaching launches we review.
How much does Marketing Mastery cost?
Pricing is public on the order page, no webinar or sales call required:
- Pay in full: $19,997
- 5 payments: $4,199.40/month ($20,997 total)
- 12 payments: $1,999.75/month ($23,997 total)
- 16 payments: $1,562.31/month ($24,997 total)
This is priced like what it is: a full year of coaching, software, and two live events for working real estate professionals, not a side-hustle course. There’s no stated refund policy on the order page, so confirm the exact guarantee terms directly with Krista Mashore Coaching before you commit, especially on the higher payment plans that push the total investment past $24,000.
Pros and Cons
✅ Pros
- Instructor with an exceptionally well-documented, verifiable track record
- Full 12 months of live coaching and accountability, not a one-time course
- Software and funnels included, so you’re not buying a separate CRM
- 2 in-person events add real networking and hands-on time
- Public pricing, no forced webinar to see the cost
❌ Cons
- High investment ($19,997–$24,997 depending on plan)
- No refund policy stated on the order page
- Curriculum breakdown for the 10 modules isn’t public in detail
- Built specifically for real estate agents and lenders, not other industries
- No named student results on the order page, just testimonial images
Who is Marketing Mastery for?
This fits licensed real estate agents and lenders who already have a business generating some income and want to systematize their marketing instead of guessing at social media. If you’re comfortable being on camera (or willing to get there with the Charisma Hacking module) and want a CRM, funnels, and content system bundled with coaching instead of stitched together from five different tools, this is built for exactly that.
It’s a weaker fit if you’re brand new to real estate without a client base yet, if you’re outside the real estate/lending industry entirely, or if $19,997+ is more than your current business can absorb. If you want the software and funnel side without the real-estate-specific coaching, our ClickFunnels review and GoHighLevel review cover two of the platforms this kind of program is often built on.
If you’re weighing this against her cheaper offers first, our guide to all of Krista Mashore’s programs compares the free AI challenge, the $47 Unstoppable Agent Masterclass, Market Leader LIVE, and The Mashore Blueprint side by side with this one.
Is Marketing Mastery worth it?
For a licensed agent or lender who can afford it, yes, with the usual high-ticket caveats. The instructor credibility here is genuinely a cut above most coaching launches we cover: 2,300+ homes sold personally, $74M+ in coaching revenue, and third-party press coverage that predates the current wave of course launches. That’s a track record you can verify outside her own marketing.
The discipline to bring: get the refund terms in writing before you pay, since the order page doesn’t state one, and be honest about whether you’ll actually use 2 weekly coaching calls and 2 in-person events, since the value of a program like this comes from participation, not just access.
FAQ
What is Marketing Mastery?
Marketing Mastery is a 12-month coaching program by real estate coach Krista Mashore. It teaches real estate agents and lenders how to build their personal brand and generate leads through video content, social media, AI tools, CRM systems, and sales funnels, with a mix of self-paced modules, live group coaching, and in-person events.
How much does Marketing Mastery cost?
Pay in full is $19,997. Payment plans are also available: 5 payments of $4,199.40 ($20,997 total), 12 payments of $1,999.75 ($23,997 total), or 16 payments of $1,562.31 ($24,997 total).
Who is Krista Mashore?
Krista Mashore is a former top 1% real estate agent who personally sold over 2,300 homes across a 19-year career before becoming a coach. In 8 years she built her coaching business past $74 million in online sales, earning 11 ClickFunnels Two Comma Club Awards, and has been featured in Forbes, the Wall Street Journal, and Inc. 5000.
Is there a refund policy for Marketing Mastery?
The order page does not state a money-back guarantee or refund policy. Confirm the exact terms directly with the Krista Mashore Coaching team before enrolling, given the size of the investment.
Do I need real estate experience to join Marketing Mastery?
The program is built for real estate agents and lenders, so it assumes you already have an active license and business. It is not a general marketing course for other industries, and it is not designed for people who have not yet started in real estate.
Ready to systematize your real estate marketing?