Last updated: July 30, 2026
⚡ Quick Answer
Krista Mashore runs five active programs for real estate agents and lenders, and they form a clear price ladder: a free 3-day AI challenge, the $47 Unstoppable Agent Masterclass, Market Leader LIVE in Las Vegas from $697, The Mashore Blueprint (quoted on a call), and Marketing Mastery, her 12-month flagship at $19,997. They teach the same core system at different depths, so the real question is not which is best, it is how much coaching and accountability you actually need.
Who is Krista Mashore? Krista Mashore is a real estate coach and former top 1% agent who now teaches agents and lenders how to generate listings through digital marketing rather than cold calling and door knocking.
Her programs come up constantly in real estate marketing searches, and the confusion is understandable: there are five active offers, prices run from free to nearly $25,000, and the sales pages do not compare them to each other. This guide does. Below is what each program actually is, what it costs, and the honest answer for who should pick which.
Krista Mashore’s programs at a glance
| Program | Format | Price | Best for |
|---|---|---|---|
| AI Client Attraction Challenge | 3-day virtual, 5 hours a day | Free to attend live | Testing her teaching style first |
| 3-Day Unstoppable Agent Masterclass | 3-day virtual workshop, 15+ hours | $47 | Cheapest real training, low risk |
| Market Leader LIVE 2026 | 3-day in-person, Las Vegas | $697 to $1,197 | Networking and in-person immersion |
| The Mashore Blueprint | Coaching program + community | Quoted on a strategy call | Coaching without the flagship price |
| Marketing Mastery | 12-month coaching + software + 2 events | $19,997 to $24,997 | Established agents systematizing everything |
One useful detail we verified: her entire funnel and delivery stack runs on GoHighLevel, which is also the type of CRM bundled into her flagship program. If you are already paying for a CRM, that overlap is worth checking before you buy the top tier.
1. AI Client Attraction Challenge (free)
This is her current free entry point, and it replaced the older masterclass funnels. It runs as a 3-day virtual challenge, roughly 5 hours a day (10am to 3pm PT), built specifically around using AI to attract clients rather than chase leads.
One practical note: the most recent edition ran July 13 to 15, 2026, and the registration page was still displaying those dates at the time of writing. Challenges like this run in recurring editions, so check the page for the current dates before planning your week around it. Replay access with lifetime availability is offered as a paid add-on if you miss the live sessions.
The three days are structured around a progression: getting found without buying more leads, using AI to be visible everywhere without doing it manually, and positioning yourself as the obvious choice in your market. Attendees get done-for-you AI content and scripts, the framework itself, and access to a participant community.
Pick this if: you have never seen her teach and want to judge the substance yourself first. Free live attendance makes this the obvious first step, and replay access is a paid add-on if you miss the live dates. Our full AI Client Attraction Challenge review breaks down what each of the three days covers.
2. 3-Day Unstoppable Agent Masterclass ($47)
Officially the Community Market Leader Method workshop, this is the best value in her catalog by a wide margin. It is a 3-day virtual workshop on Zoom, 5 hours a day (8am to 1pm PT), with the next edition listed for August 17 to 19, 2026, priced at $47.
For that you get 15+ hours of live coaching, a Mastery Class workbook and implementation blueprint, a private Facebook community with recordings, a bonus seat for a colleague, a copy of her book Top Producer Secrets, pre-event training, and trial access to her AI tool. The content covers authority building, a lead funnel that attracts rather than chases, a 90-day implementation plan, and an AI-powered listing presentation.
Pick this if: you want real training rather than a preview, but you are not ready to commit thousands. At $47 for 15+ hours the decision is close to risk-free, and it tells you whether her system fits your market before you consider anything bigger.
Note: this is the one program on this page where we have no affiliate relationship, so the link below is a plain link. We include it because it is genuinely the best-value rung on the ladder.
3. Market Leader LIVE 2026 ($697 to $1,197)
When: August 31 to September 2, 2026 | Where: Green Valley Ranch Resort, Las Vegas, Nevada
This is her flagship in-person event, and it is the middle rung that most people miss. Three full days of training running 9am to 7pm, focused on using AI, digital marketing, content, and authority-building to stand out in a market where buyers and sellers research online before they ever contact an agent.
Two ticket tiers: General Admission around $697 (normally $797) covers all three days, live sessions with Krista and guest speakers, networking, and event swag. VIP around $1,097 (normally $1,197) adds a private cocktail reception, priority seating, VIP lounge access, an exclusive AI toolkit, and the event recordings. The speaker lineup includes Krista plus Alisha Collins, Ronnie Jordan and Doug Arnett, and Erin Haynes, with more being announced. There is also an award ceremony recognizing agents hitting milestones like 100+ homes sold or $700K GCI.
One thing to know before booking: all sales are final and refunds are not available, which is standard for events with venue commitments but worth planning around. Factor in flights and hotel on top of the ticket.
Pick this if: you learn better in a room than on Zoom, and the networking with top-producing agents is worth as much to you as the training. If you only want the content, the $47 virtual workshop covers similar ground for a fraction of the total cost. Our full Market Leader LIVE review covers the tiers, the real travel cost, and who should skip it.
4. The Mashore Blueprint (price on a call)
The Mashore Blueprint sits between the events and the flagship: a coaching program with video training, scripts, CRM workflows, a private community, support team access, and optional 2-day live events. It targets agents who want ongoing coaching and structure without stepping straight into the flagship commitment.
Pricing is not published. The company describes opportunities at multiple price points and routes you to a business strategy call to see current options, so the flexible plans exist, you just have to ask for them. If a five-figure program is out of reach right now, this is the tier worth asking about on that call.
Pick this if: you want coaching and accountability, and you would rather discuss a plan that fits your current volume than pay the flagship price up front.
5. Marketing Mastery (12 months, $19,997)
This is the flagship, and it is a genuinely different product rather than a bigger version of the others. Over 12 months you get 10 training modules, two live group coaching calls per week, a personal accountability advisor, office hours five days a week, a CRM with automated follow-up, 6+ pre-built funnels, hundreds of templates, and two exclusive 2-day in-person events.
Pricing is public: $19,997 paid in full, or payment plans of 5, 12, or 16 installments that total between $20,997 and $24,997. Note that the order page does not state a refund policy, so get the guarantee terms in writing before enrolling. Our full Marketing Mastery review covers what is included, the instructor credentials, and the honest cons in detail.
Pick this if: you already run an active real estate business, you want the software and coaching bundled instead of stitched together, and you will actually show up for two calls a week and two live events.
Why her track record matters here
High-ticket coaching in real estate attracts a lot of instructors whose only credential is selling coaching. Krista Mashore is not one of them, and that is the main reason her programs are worth evaluating seriously.
Before coaching, she was a top 1% agent for 19 years and personally sold over 2,300 homes, averaging 133 a year for 17 straight years. She holds a Master’s in Curriculum and Instruction, which shows in how her programs are structured around modules and accountability. On the business side, her company reports over $74 million in online sales in 8 years and has earned 11 ClickFunnels Two Comma Club Awards, plus coverage in Forbes, the Wall Street Journal, Yahoo Finance, Inc. 5000, and Inman News.
Our full profile of who Krista Mashore is covers her background, her books, and exactly which credentials can be verified independently. Those figures come from her company and from third-party press rather than from anonymous testimonials, which is a meaningful difference in this niche. It does not guarantee your results, and none of these programs should be read as a promise of income.
Which one should you actually start with?
The honest sequence for most agents looks like this:
- Never seen her teach? Start with the free AI Client Attraction Challenge. Costs nothing live, tells you whether the style clicks.
- Liked it and want the system? The $47 Unstoppable Agent Masterclass is the obvious next step. Fifteen hours of live coaching at that price is the lowest-risk paid decision in her catalog.
- Want the in-person room and the network? Market Leader LIVE in Las Vegas, budgeting for travel on top of the ticket.
- Implemented some of it and want accountability? Book the strategy call and ask about The Mashore Blueprint tiers.
- Running a real business and tired of piecing tools together? Marketing Mastery is the full stack, and the price reflects that.
What we would not recommend is jumping straight to the $19,997 tier without having seen her teach at all. The ladder exists for a reason, and the cheap rungs are unusually good value for testing fit.
Who these programs are not for
Everything here assumes you are a licensed real estate agent or lender with an active business. If you are outside real estate entirely, the digital marketing principles transfer but the templates, scripts, and funnels will not, and you would be better served by a general marketing platform review.
These programs also assume you are willing to be on camera. Video content is central to her whole system, to the point that the flagship includes a confidence module for it. If you are firmly against putting yourself on video, you would be paying for a system whose core mechanism you will not use.
FAQ
What programs does Krista Mashore offer?
Krista Mashore runs a price ladder of real estate marketing programs: a free 3-day AI Client Attraction Challenge, the 3-Day Unstoppable Agent Masterclass at $47, the Market Leader LIVE in-person event in Las Vegas from $697, The Mashore Blueprint coaching program quoted on a strategy call, and her flagship 12-month Marketing Mastery program at $19,997.
Which Krista Mashore program should I start with?
Start with the free AI Client Attraction Challenge to judge her teaching before spending anything. The $47 Unstoppable Agent Masterclass is the cheapest paid option and includes 15+ hours of live coaching. Market Leader LIVE is the in-person option. Marketing Mastery is the full 12-month commitment and only makes sense with an active real estate business behind it.
When and where is Market Leader LIVE 2026?
Market Leader LIVE 2026 runs August 31 to September 2, 2026 at the Green Valley Ranch Resort in Las Vegas, Nevada. General Admission starts around $697 and the VIP tier around $1,097. All sales are final, with no refunds offered.
Are Krista Mashore’s programs only for real estate agents?
Mostly, yes. Her curriculum targets real estate agents and mortgage lenders, with listing presentations, buyer processes, and geographic farming built into the training. The underlying digital marketing principles transfer to other local service businesses, but the templates, scripts, and funnels are written for real estate.
How much does Krista Mashore coaching cost?
It ranges from free to nearly $25,000. The AI Client Attraction Challenge is free to attend live, the Unstoppable Agent Masterclass is $47, Market Leader LIVE tickets run $697 to $1,197, The Mashore Blueprint is quoted on a strategy call, and Marketing Mastery is $19,997 paid in full or up to $24,997 across payment plans.