Marketing Mastery Review: Is Krista Mashore’s 12-Month Coaching Worth $19,997?

What is Marketing Mastery?

Marketing Mastery is a 12-month coaching program built specifically for real estate agents and lenders who want to generate more leads and listings through modern digital marketing, without hiring an agency to do it for them.

It’s the flagship continuity program from Krista Mashore Coaching, and it’s built around one idea: most agents aren’t losing business because they’re bad at real estate, they’re losing it because their marketing looks like everyone else’s. Below: what twelve months actually buys you, what it costs including the payment plans, and the kind of agent who earns the fee back out of it.

What’s included in Marketing Mastery

This isn’t a video course you finish in a weekend. It’s a full year of structure, built around a few pillars:

• 10 training modules with video lessons covering video content, social media (TikTok, Instagram, Facebook, YouTube), Google Ads, AI tools, and personal authority building
• Specialized systems, including what the program calls the E.P.I.C. and MAGNET processes, plus dedicated tracks for listings, buyers, and geographic farming (“Location Domination”)
• Live support: 2 group coaching calls per week, a personal accountability advisor, and office hours 5 days a week
• Tech stack included: 6+ pre-built marketing funnels, a CRM with workflows and automated follow-up, a script vault, and hundreds of plug-and-play templates, so you’re not building from a blank page
• 2 exclusive 2-day in-person events, plus 12 months of community access
• A “Charisma Hacking” module focused on on-camera confidence, which matters for a program this video-heavy

There is more in the box than the headline items. The CRM ships with a website attached, a 30-day success plan gives your first month a defined shape instead of a blank calendar, and Krista offers a co-author slot on one of her books (buyer, seller or lender), which puts a published title next to your name in a business where authority wins the listing.

Curriculum, live coaching, software and two in-person events, bundled and paid for once. That is closer to a business-in-a-box than to a course, and twelve months is roughly how long installing one takes.

Who is Krista Mashore?

Krista Mashore’s credentials are unusually well documented for this niche. Before coaching, she was a top 1% real estate agent for 19 years, personally selling over 2,300 homes, averaging 133 homes a year for 17 straight years. She holds a Master’s in Curriculum and Instruction and a Bachelor’s in Psychology, which shows in how the program is structured around modules and accountability rather than just inspiration.

On the coaching side, she built her company past $74 million in online sales in 8 years, earned 11 ClickFunnels Two Comma Club Awards (for $1M+ generated through a single funnel), plus two $10M+ and two $25M+ funnel awards. She’s been named to Success Magazine’s Top 125 Most Impactful Leaders and Success Women of Influence, and her work has been covered by Forbes, the Wall Street Journal, Yahoo Finance, Inman News, and Inc. 5000. That’s a verifiable track record rather than a claim on a sales page, and it’s the strongest reason to trust this specific instructor over a lot of high-ticket coaching launches we review.

How much does Marketing Mastery cost?

Pricing is public on the order page, no webinar or sales call required:

• Pay in full: $19,997
• 5 payments: $4,199.40/month ($20,997 total)
• 12 payments: $1,999.75/month ($23,997 total)
• 16 payments: $1,562.31/month ($24,997 total)

This is priced like what it is: a full year of coaching, software, and two live events for working real estate professionals, not a side-hustle course. Terms and payment options are handled directly by the Krista Mashore Coaching team, and their support will walk you through the plans before you decide which one fits.

Pros and Cons

Who is Marketing Mastery for?

This fits licensed real estate agents and lenders who already have a business generating some income and want to systematize their marketing instead of guessing at social media. If you’re comfortable being on camera (or willing to get there with the Charisma Hacking module) and want a CRM, funnels, and content system bundled with coaching instead of stitched together from five different tools, this is built for exactly that.

It’s a weaker fit if you’re brand new to real estate without a client base yet, if you’re outside the real estate/lending industry entirely, or if $19,997+ is more than your current business can absorb. If you want the software and funnel side without the real-estate-specific coaching, our ClickFunnels review and GoHighLevel review cover two of the platforms this kind of program is often built on.

If you’re weighing this against her cheaper offers first, our guide to all of Krista Mashore’s programs compares the free AI challenge, the $47 Unstoppable Agent Masterclass, Market Leader LIVE, and The Mashore Blueprint side by side with this one.

Is Marketing Mastery worth it?

For a licensed agent or lender who can afford it, yes, with the usual high-ticket caveats. The instructor credibility here is genuinely a cut above most coaching launches we cover: 2,300+ homes sold personally, $74M+ in coaching revenue, and third-party press coverage that predates the current wave of course launches. That’s a track record you can verify outside her own marketing.

The discipline to bring: be honest about whether you’ll actually show up for 2 weekly coaching calls and 2 in-person events. Programs like this pay off through participation rather than access.

If you will show up, this is a year with a coach whose numbers you can check against public record. That is rarer at this price than it should be.

FAQ

What is Marketing Mastery?

Marketing Mastery is a 12-month coaching program by real estate coach Krista Mashore. It teaches real estate agents and lenders how to build their personal brand and generate leads through video content, social media, AI tools, CRM systems, and sales funnels, with a mix of self-paced modules, live group coaching, and in-person events.

How much does Marketing Mastery cost?

Pay in full is $19,997. Payment plans are also available: 5 payments of $4,199.40 ($20,997 total), 12 payments of $1,999.75 ($23,997 total), or 16 payments of $1,562.31 ($24,997 total).

Who is Krista Mashore?

Krista Mashore is a former top 1% real estate agent who personally sold over 2,300 homes across a 19-year career before becoming a coach. In 8 years she built her coaching business past $74 million in online sales, earning 11 ClickFunnels Two Comma Club Awards, and has been featured in Forbes, the Wall Street Journal, and Inc. 5000.

Is there a refund policy for Marketing Mastery?

Terms are set by Krista Mashore Coaching and handled by their team directly. Their support can walk you through the specifics for the plan you are considering, so ask them before you enrol rather than assuming either way.

Do I need real estate experience to join Marketing Mastery?

The program is built for real estate agents and lenders, so it assumes you already have an active license and business. It is not a general marketing course for other industries, and it is not designed for people who have not yet started in real estate.

Ready to systematize your real estate marketing?