Last updated: July 30, 2026
⚡ Quick Answer
Krista Mashore is a real estate coach and author who spent roughly two decades as a top 1% agent in Northern California, personally selling over 2,300 homes, before building a coaching company that reports more than $74 million in online sales. She teaches agents and lenders to win listings through video and digital marketing rather than cold calling. Her credentials are unusually verifiable for this niche: ClickFunnels Two Comma Club Awards, Success Magazine recognition, and coverage in Forbes, the Wall Street Journal, and Inc. 5000.
Who is Krista Mashore? Krista Mashore is a real estate coach, best-selling author, and former top 1% real estate agent who now trains agents and lenders on digital marketing.
Her name comes up constantly in real estate marketing searches, usually attached to a program with a price tag, which makes the obvious question fair: is the person behind the coaching someone who actually did the job? This profile covers her background, what she built, what she teaches, and which parts of her track record you can verify independently.
Background and career
Krista Mashore built her career in Northern California real estate, where she stayed in the top 1% of agents nationwide for roughly two decades. The number that stands out is volume: more than 2,300 homes sold personally, averaging around 133 a year for 17 consecutive years. In an industry where the median agent closes a handful of transactions annually, that is a different category of operator.
Her academic background is less typical for the field and helps explain her approach. She holds a Master’s Degree in Curriculum and Instruction and a Bachelor’s in Psychology, and she has described herself as a teacher at heart. That training shows up in how her programs are built: modular curriculum, structured accountability, and repeatable systems rather than motivational content.
From agent to coach
Around eight years ago she turned the systems that worked in her own business into a coaching company. That company now reports over $74 million in online sales, and the funnel awards back up the scale: 11 ClickFunnels Two Comma Club Awards (given for generating $1 million or more through a single funnel), plus two $10 million and two $25 million funnel awards.
Industry recognition followed. Success Magazine named her to its Top 125 Most Impactful Leaders in 2022 and to Success Women of Influence in 2024, and Yahoo Finance named her a top digital marketer to watch in 2021. Her work has been covered by Forbes, the Wall Street Journal, Yahoo Finance, Inc. 5000, Inman News, NBC, and FOX, and she has shared stages with Tony Robbins, Dean Graziosi, and Russell Brunson.
She is also a best-selling author several times over. Her most recent title, Top Producer Secrets: Digital Marketing Strategies to Stand Out and Take Over Market Share, is available through Amazon, Barnes and Noble, and other major retailers. Published counts of her books vary between sources, so treat any specific number you see with mild skepticism, but the books themselves are easy to verify.
What she actually teaches
Her core argument is that most agents lose business not because they are bad at real estate, but because their marketing is indistinguishable from every other agent in their market. The system she teaches is built to fix that:
- Video-first content, which runs through everything she teaches, to the point that her flagship program includes a dedicated on-camera confidence module
- Social media and paid ads across Facebook, Instagram, TikTok, YouTube, and Google, with emphasis on ad approval compliance in a heavily regulated category
- Local authority positioning, or becoming the recognized name in a specific geographic area rather than competing everywhere
- Systems and automation, meaning CRM workflows, follow-up sequences, and funnels that keep leads moving without manual effort
One detail worth knowing if you are evaluating her programs: her entire funnel and delivery stack runs on GoHighLevel, which is also the type of CRM bundled into her flagship. If you already pay for a CRM, check that overlap before buying a program that includes one.
Her programs
She runs a price ladder rather than a single offer, which is worth understanding before you engage with any of her marketing:
- AI Client Attraction Challenge, a free 3-day virtual challenge, about 5 hours a day
- 3-Day Unstoppable Agent Masterclass, a 3-day virtual workshop with 15+ hours of live coaching, priced at $47
- Market Leader LIVE, her 3-day in-person event in Las Vegas, from $697
- The Mashore Blueprint, a mid-tier coaching program quoted on a strategy call
- Marketing Mastery, the 12-month flagship at $19,997, or payment plans up to $24,997
Our full guide to all of Krista Mashore’s programs compares them side by side, and our Marketing Mastery review covers the flagship in detail, including the cons.
Is Krista Mashore legit?
Yes, in the specific sense that matters: her track record exists outside her own marketing. The homes sold, the ClickFunnels awards, the Success Magazine listings, and the press coverage are all checkable by someone who is not her. That is a meaningfully higher bar than most high-ticket coaching, where the only evidence is anonymous testimonials on a sales page.
Two honest caveats. First, a verified instructor track record predicts nothing about your results; her outcomes came from her own market, her own hours, and a specific moment in real estate. Second, her ClickFunnels awards measure revenue generated through funnels, which is a marketing achievement rather than proof that students succeed. Read her programs as well-built training from someone credible, not as a shortcut.
Who should pay attention to her
If you are a licensed real estate agent or lender who is tired of cold calling and wants a documented system for generating listings online, she is one of the more credible people teaching that specific thing. Her material assumes you have an active business and are willing to be on camera.
If you are outside real estate, the underlying marketing principles transfer but the templates, scripts, and funnels will not. And if you are firmly against video, you would be buying a system whose central mechanism you will not use.
FAQ
Who is Krista Mashore?
Krista Mashore is a real estate coach, author, and former top 1% real estate agent. Over roughly two decades in Northern California she personally sold more than 2,300 homes, averaging 133 a year for 17 straight years, before moving into coaching agents and lenders on digital marketing.
Is Krista Mashore legit?
Her credentials hold up to outside checking, which is unusual in this niche. The 2,300+ homes sold, the ClickFunnels Two Comma Club Awards, the Success Magazine recognitions, and coverage in Forbes, the Wall Street Journal, Yahoo Finance, Inc. 5000, and Inman News all exist outside her own sales pages. That verifies her track record, not your results.
What does Krista Mashore teach?
She teaches real estate agents and lenders to generate listings through digital marketing instead of cold calling: short-form video, social media content, Facebook and Google ads, sales funnels, CRM follow-up systems, and local authority positioning in a specific geographic market.
What books has Krista Mashore written?
She has written several best-selling books on real estate and digital marketing, including Top Producer Secrets: Digital Marketing Strategies to Stand Out and Take Over Market Share. Published counts vary between sources, but her books are available on Amazon, Barnes and Noble, and other major retailers.
How much do Krista Mashore’s programs cost?
Her offers span a wide range. The AI Client Attraction Challenge is free to attend live, the 3-Day Unstoppable Agent Masterclass is $47, Market Leader LIVE tickets run $697 to $1,197, The Mashore Blueprint is quoted on a strategy call, and her flagship Marketing Mastery program is $19,997 paid in full or up to $24,997 across payment plans.